Professional Acne Brand Face Reality Opens First Flagship Clinic
Face Reality, the professional-only acne brand used by over 10,000 skincare experts nationwide, is opening its first clinic and retail destination. Called Face Reality Acne Clinic and launching Saturday, the flagship, located in San Ramon,...
Flower Shop Perfumes Co. Launches First In-House Brand Inspired By Legendary Nightclub El Morocco
You may never get to sip a highball next to Lucille Ball in a chic Manhattan nightclub, but El Morocco Perfumery wants to make you feel like you have. It’s the first in-house brand from...
Less Is More: A Strategic Guide To Cutting SKUs
When co-founders Connie Lo and Laura Thompson decided to cut the lowest-performing 15% to 20% of Three Ships‘ stockkeeping units last year, it was a risk they weren’t entirely sure would pay off. They were concerned the...
An Ex-Urban Outfitters Beauty Buyer’s Proof-Of-Demand Strategy For Retail Expansion
Before starting the agency Mercenary Beauty, Alexzndra Sylvia spent a decade guiding Urban Outfitters’ beauty and wellness selection as a merchandise manager and buyer, witnessing firsthand how retailers lost their edge in discovery to social media platforms....
DTC-Native GoPure Lands Among Target’s Top 10 Premium Skincare Brands After Strong Debut
Since its December rollout to 1,800 Target stores nationwide, GoPure has surpassed its sales forecast by 100% in the first month and 18% to date, sold more than 30,000 units of its bestselling Tighten & Lift Neck...
