Retailers
Professional Acne Brand Face Reality Opens First Flagship Clinic
Face Reality, the professional-only acne brand used by over 10,000 skincare experts nationwide, is opening its first clinic and retail destination. Called Face Reality Acne Clinic and launching Saturday, the flagship, located in San Ramon,...
As Other Retailers Race To Add Brands, Bluemercury Pumps The Brakes
While Sephora and Ulta Beauty accelerate brand launches to sharpen their competitive edge, Bluemercury is tightening newness around results-driven clinical skincare. Between January and May, the Macy’s-owned prestige beauty retailer will have introduced just six...
An Ex-Urban Outfitters Beauty Buyer’s Proof-Of-Demand Strategy For Retail Expansion
Before starting the agency Mercenary Beauty, Alexzndra Sylvia spent a decade guiding Urban Outfitters’ beauty and wellness selection as a merchandise manager and buyer, witnessing firsthand how retailers lost their edge in discovery to social media platforms....
With Saks Regrouping, Nordstrom Presses Its Advantage In Beauty
With greater flexibility following its go-private transaction, Nordstrom is charting a course to win over displaced luxury shoppers and capture market share in the wake of Saks’ bankruptcy, using a sharper beauty edit of emerging brands...
Laserie Shuts Down As Operator Focuses On Fast-Growing Face Foundrié
Laserie, the laser-focused med-spa started by Face Foundrié founder Michele Henry and her husband and co-founder Brett Patterson, has shut down after about a year in operation.
Shop-in-Shop Partnerships Face A Reality Check As Beautyspace Heads Into Belk
Beautyspace is entering Belk in another example of the shop-in-shop model that has become a defining feature of beauty retail as brick-and-mortar players try to drive foot traffic and excitement in the face of e-commerce pressure,...
