Beneath the Surface

Beleaguered American consumers are cutting back across categories to manage escalating costs for gas, housing, groceries and healthcare, but beauty spending is holding up. For mass-market brands and retailers, that durability presents a clear...

Of all the chic sauna and contrast therapy destinations that have opened up in Manhattan recently, one stands out from the rest of its cohort: Instead of a large sauna that can fit 100 people at...

Despite ongoing economic pressure, beauty ended 2025 with mass and prestige sales growing within a single percentage point of each other, a convergence that indicates a new consumer definition of value. According to market research firm Circana,...

K-Beauty’s resurgent second wave is creating a ripple effect across the global beauty industry. In neighboring Japan, several cosmetic, skincare and haircare brands are making moves into the United States, attracting consumers as well as retailers and...

In a TikTok post from Dec. 24, founder Chelsea Branch reveals her hair tools brand Kōv Essentials reached a six-figure revenue milestone in its first month and crossed $1 million in first-year sales, all without spending...

Economic fragility, changing generational spending patterns and a deepening consumer belief that higher-priced beauty products don’t deliver meaningfully better performance than cheaper alternatives are pushing beauty companies to experiment with secondary brands to expand their market presence while...